Soul Maté

PACKAGING

Soul Maté re-envisions the existing packaging of yerba maté products, creating a recognisable brand identity and packaging design solution which comments on the fluidity and fusion of cultures by positioning a South American and Syrian traditional beverage in Australian supermarkets.

Soul Maté revives the culture and practice of yerba maté, targeting experienced mate consumers, tea connoisseurs, and novice tea drinkers. Soul Maté brings together friends and family around a hot glass, delighting the drinker with the soulful taste of this unique traditional herbal tea.