Coles // Soda Redesign

BRANDING // PACKAGING

This quick brief involved redesigning soft drink labels for the Coles brand. Through this quick brief supplied by Hulsbosch during my internship at the agency, I developed two labels based on the flavours, Raspberry and Orange.

This assignment allowed me to work with a real client brief and develop a label solution that held well against competitors in the market, as well as aligning with the client’s overarching brand ethos.

Focusing on distinct branding elements of the label, it touches base with Coles’ “Everyday Quality” value. The lips reflect a point of reference to a ‘lip-smacking’ experience, and the fruits and bubbles generate connotations with real flavours and the carbonated quality of the beverage.