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a multifaceted visual communications creative who is tragically devoted to graphic design... ︎︎︎

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PEPSI // Pack Takeover


BRANDING // PACKAGING

During my internship with Hulsbosch design agency, I attempted, what they refer to as, the PEPSI challenge. The aim: to breathe new life into the iconic PEPSI brand through pack takeover, creating limited-edition packaging that links to exciting activation concepts and real Australian events

Developing packaging concepts centered around the ARIA and VIVID Sydney, I generated ideas that reflected aspects of these events. The ARIA cans and box packaging celebrates music through clever packaging design and motifs including speakers, musical notes and sheets, CD cases and disco balls.




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As for the VIVID limited-edition packaging, the cans take advantage of a ‘light-up’ effect which breathes an energy into the packaging that is synonymous with the Sydney based event.





JULY 2022
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