AMI // Marketers Australia

Australian Marketing Institute reached out to Hulsbosch for a redesign of their brand. During my time at the internship, I developed logo and brand concept iterations for the company’s new look, using their alleged new name, Marketers Australia, and reflecting  two separate brand personalities uncovered during the research phase.

The first concept builds on being Brightly Bold, Impactful, and Inspiring with an overarching ethos of ‘Moving the Dial’. This reflected the evolving nature of marketing towards inspiring brilliance.

Through the strongly energising reputation the brand imparts through this concept, makes AM distinct against competitors, and highlights the human-centric values of the brand while remaining progressively relevant.

The second concept builds on being Capably Confident, Leading Edge and Strategically Creative with an overarching ethos of ‘Innovation through Simplicity’. Drawing on values of connection, being open and precise, the branding reflects consistency through an organic, minimalistic style.

By generating a standard in the industry, this concept reinforcers AM’s positioning as the “Marketer’s Home” and leverages reputability and professional affiliation to strategically explore MA’s own knowledge legacy and competitive edge.