Fess.Up Media
PRINT // BRANDING
Fess.Up is a hypothetical news organisation for young Australians that engages, represents, and serves their news consumption needs through a relatable, comedic, and authentic voice.
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The project features cross-platform deliverables, including a print newspaper packaged with a zine, and online social media presence. Despite the fun comedic elements and strong satirical tone, Fess.Up values the voice it represents, the voice of young Australian’s trying to be heard.
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Personifying the ethos, ‘Your Voice. Your News’, Fess.Up aims to challenge the role of traditional news media and redefine young Australians’ assumed news experiences and comprehension evident in the mainstream.
2022