Crate Creative

ACTIVATION CAMPAIGN // BRANDING

Crate Creative is a mobile, cross-campus participatory social campaign designed to revitalise face-to-face socialising and foster richer human connections between students at Western Sydney University.

By creating an inclusive campus climate and connecting our multicultural cohort, Crate Creative combats the prevalence of academic and psychological distress in tertiary students through creative expression and physical social interactions away from the digital realm.

Establishing an interactive experience for incoming, existing, and graduating students, the campaign cultivates human connections across disciplines, bringing everyone’s journey to one space.

The collage of student experiences the Crates contain, builds conversation, and unifies students in a single pathway, symbolising Western Sydney University’s approach to better promoting mental health and furthering student leadership beyond tertiary education.